Hello World
Cutting through the clutter, here are the most important updates from the world of marketing technology.
Acquisition
We’re in IDFA-Less Game Now
Starting iOS14 released on 1st September would require users to opt-in to be tracked by websites & apps. If they dont then IDFA or Apple Device Identifiers used to deliver ads , attribution & experiences would not be available. With the scary content of the prompt the industry expects overall in single digits, thus dropping the curtains for close to $80 Bn industry built upon using IDFAs
Activation
Enhance AEM with Content and Commerce AI
Personalization – the job of selecting the best images can be difficult and stressful. Currently in Beta , Content and Commerce AI promises to improve content velocity by improving asset management through automation. This AI microservice built upon AEM Cloud Service reduces frictions involved in experience development across asset creation and processing workflows. The core hypothesis being : could deployment of content-intelligence AI microservices in AEM environment and within workflows.
Add Custom Notifications at Salesforce Mobile SDK
Latest Salesforce Mobile SDK enables developers to include custom notifications in their Mobile SDK applications. Additionally, app admins or developers can leverage existing iOS and Android templates to build these notifications. For iOS applications, it includes endpoints to be able to display the notification list tray, so the user can see all recent notifications that are marked as unread.
Measure
Adobe Cross Device Analytics Now in EMEA & APAC
Cross-Device Analytics allows aggregation of data from multiple sources – web & mobile app presenting customer journey between devices. Device data would be linked via Field based stitching and Device Graph – using both deterministic and probabilistic matching.
New Relic Enhances Google & W3C Core Web Vitals
New Relic released additional improvements helping both frontend and web developers for existing frameworks of W3C Trace Context and Google’s Core Web Vitals. Hence engineers can focus on troubleshooting issues based on data from standard frameworks easily.
Tableau Updates for Developers
Tableau’s Developer Program has exciting updates – new features to JavaScript API, new developer tool for Dashboard Extensions API and connectors in the Extension Gallery. Most importantly Tableau have developer a Command Line Interface (CLI) to create new dashboards up and running across various applications.