Acquisition
Updates from Google on Improving User Privacy
Google has been continuously working towards ensuring privacy , making it a better place for marketers , advertisers & consumers. To replace 3rd part cookies, Trust Tokens API are actively discussed in forums like W3C ‘About this ad’ as shown along side will show users details of the ad & advertiser. ‘Ads Transparency Spotlight’ is a new Chrome Store extension from Google that details about all Google ads on the web
Google Ads Editor v1.1 : Easy to use & Easier on the eyes
Finally you can move between various accounts within the editor!! New image picker looks very intuitive to quickly browse and select from previously used images. With introduction of Dark mode its easier to spend hours in the tool without tiring your eyes.
Create Location – Relevant Experiences with Radar & Branch
A lot of customers are not venturing out right now. But when they are out its essential experience to bring the correct info about the location. Make it happen with Branch & Radar integration! Digital businesses can develop campaigns that promise to meet offline needs – based on user’s location , online
Activation
Faster & Easier Customer Experiences with Magento Commerce
Christmas came early for global merchants with a big bag of relevant updates from Magento Commerce. With In-Store Pick Up in Inventory Management merchants can quickly select physical locations eligible as BOPIS. To help merchants build better experiences, a complete built Media Gallery performs 30 times faster & strengthens integration with Adobe Stock
Measure
Appsflyer Attribution for IDFA-less World
Preparing for an IDFA – less world where iOS14 users would be scared by a large dialog box to opt in , Appsflyer has made the first move. Instead of granular insights, they propose aggregated data for marketers backed by strict data anonymity & retention policies.
A Newer New Relic for Full-Stack Performance
Last week NewRelic announced a very successful quarterly earnings and a newer New Relic Experience. New Relic can now be the enterprise-wide tech stack performance monitor as it scales its coverage across key technologies with Telemetry Data Platform