More innovations from the Google Ads stable after they released 3D ads last week (link to previous blog). Understanding the need for rich, personalized creatives they announced beta availability for image extensions. It promises that your ad can present personalized images curated directly from the website.  Additionally marketers can now add a countdown timer to the creative reflecting a campaign or offer or limited availability

Amazon is launching shopping carts that automatically charge items as they are added in the cart. Dash Cart – build on “Just Walk Out” cashierless technology, they would roll out at Amazon’s new Los Angeles-area grocery store slated to open later this year. With digital adoption organically multiple times and physical distancing limited these capabilities would help retailers create a safe shopping experience and get more foot traffic to the store.

Rolling out new app features is when code hits the rubber after lengthy approval cycles on Google or Apple apps stores. To make feature roll outs agile, Apptimize have introduced Feature Flags that help apps to choose who can access new features and define associated triggers. For example : loyal users of an app get first peak into functionality and can provide feedback before making them available for everyone.

Salesforce has been one of the most vibrant brands that has been working towards delivering experiences that drive value in these uncertain times. Taking this philosophy forward, Salesforce has announced 3 new Marketing Cloud innovations for the upcoming all-digital world.

Interactive Studio Powered by Einstein: Similar to Adobe Sensei, Salesforce has scaled availability of Einstein’s AI capabilities to help marketer create better experiences for the end users

Empathy Based ABM with Pardot Premium:  B2B today is more about the product user than the contract signatory. New features at Pardot enables customer – centric B2B experiences-based Einstein powered Attribution to accurately assign credit to cross channel customer journeys

Manage Enterprise-wide Marketing Budgets with Dataroma Integration with Tableau: Often the digital leader has to jump multiple hoops to understand how their budgets are performing and plan budgets for the upcoming quarters. I had build something on the same lines for a global enterprise and they found campaigns improve over 35% YoY

We all have that one bad day when incorrect data is collected and as a result overall metrics get skewed. Currently in Beta, Adobe Analytics released Data Repair API promising to remove such mistakes in data. Powered by Analytics 2.0 APIs , data leaders can submit jobs to remove data from a report suite ID, date range , variables & actions. Proceed with Caution

Tableau PM’s have acted on user feedback around Bridge access & scalability. Key feature call outs : Bridge Admins – admins are responsible for setup, updates and overall system status with no responsibility to manage credentials ; Self Service for Publishers – Publishing extracts from private data clouds can be scheduled from UI with creating a new Bridge or seeking for the admin

As physical distancing still continues in 2020, Salesforce reported continuing surge in digital adoption. Retailers are gaining more topline from Digital & BOPIS (Buy Online, Pickup In Store) initiatives. Top categories of products bought included Toys & Games and Home Goods growing in triple digits. These insights are essentials for digital leaders as they plan for the winter holidays