California , 18 Forces SalesForce & Scroll Maps with State of Visual Media
Acquire
CCPA Gets Enforced
California Consumer Privacy Act or CCPA grants California consumers right & control over their personal digital information gathered , shared and later processed. The law will cover practically every digital business interacting with residents in California. Media organizations are have been rolling out splashy CCPA compliant offerings. Facebook rolled out Limited Data Use feature and auto-enabled for all business accounts. Inspite of the latest boycots its interesting to find Facebook lead the way in data compliance.
App Installs & Ad Spends COVID 19
With lockdowns and social distancing laws implemented, last 3 months of COVID 19 showed unprecedented digital adoption across industry verticals. Appsflyer reports gaming & non-gaming spend surged 37% & 25% during lockdown,respectively. In the following month, non-gaming spend continued climbing while gaming budgets started to drop. Suggesting to the conclusion that gaming apps were adapted more organically by users.
Activate
Salesforce Gains 18 More Forces
Last week SalesForce inducted 18 tech stacks into AppExchange as a part of Salesforce Accelerate . These included upcoming unicorns like Automation Anywhere going through 12-week program to ease their way to deliver enterprise value through SalesForce ecosystem.
State of Visual Media 2020
Today’s digital economy is driven by images & videos. Connected experiences with the right visual elements are the need of the hour to drive conversions & brand loyalty. Cloudinary are sharing 6 key takeaways for digital businesses to create experiences that acquire,engage & convert.
Measure
Scroll Maps By FullStory
Decreasing attention spans & increasing traffic from mobile devices make long form content even more challenging. UX & marketers have this never-ending argument about whether users interact with elements “above the fold” or scroll deep into the page. Scroll Maps by FullStory is here to help with a heatmap designed to show how far users scroll down lengthy pages
Customer Service COVID 19
After health care & essential services providers, customer service teams lead the charge to engage shaken customers with sometimes unreasonable demands. Salesforce surveyed over 3,500 consumers worldwide to measure how enterprises performed in the absence of a playbook.46% of American millennials say they’re contacting customer service more than before and..