Apple Bites IDFA, Sales Dev Force and TikTok for Business
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Apple Keeps the IDFA Away
At Apple’s annual gathering of product showcase this week, the latest updates in privacy sent tremors across $80 Billion app advertising industry established on 1st party device data. Starting iOS 14 apps have to request user’s permission before accessing their device’s IDFA or unique mobile identifier. Digital leaders and experience makers are reliant on this ID to uniquely attribute their marketing spend towards user conversion.
TikTok is Ready for Business
Beating all the negativity around less than 1 rating across app stores in Asia, TikTok announced TikTok for Business targeting digital leaders and experience makers to engage with the community. They say ‘Don’t Make Ads, Make TikToks’ – driving customer centricity to participate in the platforms trends and creating more opportunities for unique experiences rather than legacy digital advertising templates. Starting Australia, I am sure they are looking at making these available to rest of the world. To help marketers get started, there are case studies , tips & notes available with direct access to Creator Marketplace
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Support for Magento 1 Ends 30th June
Following Magento 2 release in November 2015, Adobe is ending their 55 month support month for Magento 1 based on feedback from the community. If you have a store running Magento 1 after June 30 ensure to install Adobe’s final Magento security Patch. Additionally, Magento Marketplace would not host any Magento 1 extensions starting July 7th 2020.
Salesforce Becomes Dev-Centric
Following the competition trends to become developer centric, Salesforce announced 3 new product updates – Code Builder, Salesforce Functions & DevOps Center. With the core objective to help developers integrate solutions and deliver experiences, even faster Salesforce is centralizing productivity enhancing aids within Code Builder. As digital adoption grows, scalable connected experiences can be quickly delivered on demand with Salesforce Functions. Finally, modern workflows require continuous integration and delivery velocity which can be managed enterprise wide with DevOps Center.
Safe play with Optimizely
No matter if you’re coding or responding to email, you are bound to make spelling mistakes or variations. The mistakes get costlier if it impacts personalization causing error or confusion to the end user experience. To safely navigate through these mistakes, Optimizely evangelist Patxi Bocos shared the first working version of Poetimizely. This library generates type safe accessors for Optimizely experiments and features, preventing developers or experience makers to make such mistakes
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Google Data Studio Upgrades
If you had not noticed, Google is aggressively growing their data visualization capabilities. Beyond competing with existing players with Tableau, Google Data Studio promises to onboard data from across the enterprise, transform and activate the insights gained across their ecosystem. Here’s the link to their data studio release notes and you should find new capabilities added every week